01 / Make it clear
Product communication
& UX writing.
Clear flows, useful prompts, and words that help people use complex products.
Lean, mean,
content-making
machine.
Hi, I’m Gili. I make complex products easier to understand, and build the smart systems that help good content happen at scale.
01 UX writing
02 Content systems & AI
03 Conversational design
01 / What I bring to the table
Words, systems,
and the thinking behind both.
Product communication
02 / Make it scale
Content systems
& human-centered AI.
Guidelines and AI-assisted workflows that keep content consistent as teams grow.
03 / Make it stick
Content strategy
& leadership.
Connecting user needs, brand voice, and business goals — and aligning teams around them.
02 / Selected work
The good stuff.
Behind a password.
I keep my case studies behind a password. Ask nicely, and I'll share it with you. :)
Have the password?
Unlock selected work ↗03 / How I got here
Writer +
Systems thinker.
I care about the words and the systems behind them. Long before AI, I was connecting tools and simplifying workflows to make good content easier to create.
01 / The editorial roots
Journalism & editorial
Learning to ask better questions, find the story, and make every word count.
02 / Finding the audience
Marketing & copywriting
Moving from editorial into content marketing and creative copy - shaping messages that connect with people and make them act.
03 / Into the product
UX writing & leadership
Designing clearer product experiences, tackling complex journeys, and leading content work across teams.
04 / Words meet systems
Content meets AI
Still writing and designing hands-on, while building practical AI tools and workflows that help teams move faster without losing human judgment.
Also me