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About
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Hi, I'm Gili.

I use data and research to build brand
personalities and write effective copy.

I've led teams, built strategies, and developed brand voices.
Also a pop culture nerd, a home baker, and a very stereotypical Virgo (spreadsheets = love).

What I do 

UX writing

Crafting engaging onboarding experiences, handy tooltips, motivating empty states, crystal-clear error messages, and every other element within the interface.

Tone and voice

Establishing a consistent communication style that reflects the product's personality, values, and goals. Defining how the brand speaks to its audience, ensuring a cohesive and recognizable brand identity across all channels.

Glossaries, content systems and guidelines

Providing helpful guidance and resources for people who write product copy: writers, designers, engineers, and whoever else may be working with words.

Projects

Some of my favorite projects

Drop me a line

Thank you, message sent.

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Let's Talk
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